Dental Focus Portfolio

Privacy Notice

Last update: 11 July 2023

At Dental Focus we take data protection seriously and this Privacy Notice has been written to give you a detailed overview on how we may process your personal data when using and interacting with our website. Make sure to read it carefully as this notice contains important information on how we process your personal data as well as what your rights are, how to contact us and how to make a complaint if you have one.

Please note that this Privacy Notice is for the use of our website only.

This website Privacy Notice is divided into the following sections:

Who we are

This website is operated by Dental Focus which is a trading name for Sucofocus Ltd. Copyright © Sucofocus Ltd t/a Dental Focus. All rights reserved. A company registered in England and Wales # 4946613. Information Commissioner’s Office # Z8273887, with address at 11 Laud Street, Croydon, Greater London CR0 1SU, United Kingdom.

Data Controller: Sucofocus Ltd t/a Dental Focus.

For more information go to

When you visit our website and/or sign-up for our newsletter, we may process your personal data. We care much about treating your data responsibly and we’re committed to protecting your data. At Dental Focus we follow and implement regulatory requirements under the California Consumers Protection Act 2018 (CPRA), UK General Data Protection Regulation (UK GDPR), UK DPA 2018, UK PECR and EU General Data Protection Regulation (EU GDPR).

Our website

This privacy notice relates to your use of our website, see

Throughout our website we may link to other websites owned and operated by certain trusted third parties to make additional products and services available to you. These other third-party websites may also gather information about you in accordance with their own separate privacy notices.

For privacy information relating to these other third-party websites, please consult their privacy notices.


Personal data: means any information that can be linked to an individual and identify them no matter if on its own or when combined with other data. Examples of personal data are name, ID number, location data, health information, political or economic interests, online identifiers, and IP addresses.

Our collection and use of your personal data

We may collect your personal data when you access our website, register with us, contact us or send us feedback.

We collect this personal data from you either directly, such as when you register with us, contact us, or indirectly, such as your browsing activity while on our website (see ‘Cookies’ below).

The personal data we collect about you depends on the activities carried out through our website. This information includes:

We use this personal data to:

Our legal basis for processing your personal data

When we use your personal data, we are required to have a legal basis for doing so. There are various legal bases on which we may rely on, depending on what personal data we process and why.

The legal bases we may rely on include:

Who we share your personal data with

We share personal information from our customers and users with third parties outside Dental Focus under the very limited circumstances and specific purposes below:

Dental Focus is responsible for background checking our vendors to ensure that such companies process your personal information in conformity with the applicable data privacy regulations, information security standards and our own standards.

We will not share your personal data with any other third party.

We will not sell your personal data (to know more read “Do we sell your personal data”).

For how long we keep your data

The period for which data is retained varies according to the purpose for which the data is processed. Personal data is being kept only for the time necessary to fulfil the processing purpose.

In addition, there may be legal requirements that determinate certain data to be retained for a minimum period.

Do we sell your personal data

In conformity with the California Consumer Privacy Act, we do engage in personal data sharing activities that could be considered "sales" under the CPRA, such as sharing commercial information, identifiers, or virtual network activity with analytics companies. For more information regarding this topic please check "Privacy Information for California Residents" on this Privacy Notice.

We do not share Child Activity Information with third parties for marketing or promotional purposes and do not advertise to children.

International Data Transfers

We are a global business. The personal data we collect from our customers and users may be transferred internationally to third party's vendors, consultants, or server providers located in a foreign country, such as Google Drive, Mailchimp and Microsoft, with headquarters in the United States.

This means we may transfer your Personal Data to other countries that have different data protection rules. When transferring data across borders, we take measures to comply with applicable data protection laws related to such transfer.

Where applicable law requires a data transfer mechanism, we use one or more of the following:

For transfers to third countries, we have entered into International Data Transfer Agreements approved by the UK Parliament or Standard Contractual Clauses, approved by the European Commission, to ensure an adequate level of protection for the transfer of your Personal Data to those entities outside the EEA. You can obtain a copy of the relevant Standard Contractual Clauses.

Your personal data is always going to be protected in accordance with this Privacy Notice wherever it is possible.

Cookies and other tracking technologies

A cookie is a small text file which is placed onto your device (e.g: computer, smartphone or another electronic device) when you use our website. We use cookies on our website. These help us recognize you and your device and store some information about your preferences or past actions.

For further information on cookies, our use of cookies, when we will request your consent before placing them and how to disable them, please see our Cookie Policy.


Dental Focus uses third-party analytics services (such as Google Analytics) as well as self-hosted data collection services on our Services to collect and analyze usage information through cookies and similar technologies; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent Google Analytics from using your information for analytics purposes, you may install the Google Analytics Opt-out Browser Add-on.


Dental Focus may work with several companies that assist in marketing our services to you on third party websites, mobile apps, and online services. These third parties may use cookies, web beacons or other tracking technologies to collect information about your use of certain parts of the Services and your activities across other websites and online services, which they may associate with persistent identifiers.

Their activities and your choices regarding their use of your information to personalize ads to you are subject to and set out in their own policies. We neither have access to, nor does this Privacy Policy govern, the use of cookies or other tracking technologies that may be placed on your computer, mobile phone, or other device by non-affiliated, third-party providers. As described below, these providers may offer you a way to opt-out of the collection of information that is used for our interest-based advertising to you. We cannot guarantee that these instructions will not change, or that they will continue to be available; they are controlled by each third-party service provider, not us.

We do not use Child Activity Information to direct or personalize advertisements, do not advertise to children, and do not present third-party advertising within the Services.

If you are interested in more information about interest-based advertising and how you can generally control cookies other tracking technologies from being put on your computer to deliver such advertising, you may visit the Network Advertising Initiative's Consumer Opt-Out link, the Digital Advertising Alliance's (DAA's) Consumer Opt-Out link, or TrustArc's Advertising Choices Page. To opt out of the display of interest-based advertising from Google, please visit the Google Ads Settings page.


We would like to send you information about products and services, competitions, and special offers, which may be of interest to you. Where we have your consent or it is in our legitimate interests to do so, we may do this by email or text message (SMS).

If you have agreed to being contacted in this way, you can unsubscribe at any time by:

Your rights

You have certain rights when it comes to the use of your data. At Dental Focus we make this a global commitment and treat all our users equally. These are:

a. Right to be Informed: You have the right to be informed about all data processing activities performed on your personal data at the point of collection.

b. Right of Access: Also known as Data Subject Access Requests ("DSARs" or "SARs"), you have the right to request information relating to you, and to receive a copy of your personal data.

c. Right to Rectification: You have the right to request the rectification or completion of inaccurate or incomplete personal data concerning you.

d. Rights to Erasure, Restriction, Data Portability and to Object: In certain circumstances you have the right to:

Have in mind that we can still store some of our users' anonymized personal information, as it is not possible to directly link to the data back to their identity.

We may also retain some personal information that is strictly necessary to comply with legal or governmental obligations.

e. Automated Decision Making: You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal or similarly significant affects concerning you.

f. Facilitating Your Rights: Dental Focus is required to provide within one month of receipt, information on the action we have taken to facilitate the request, or where applicable, the reasons for not taking action. This must include your right to lodge a complaint with the ICO and to seek a judicial remedy.

How to make use of your rights

To make use of your rights as stated above, you can make a direct request with us. Once you submitted your request, our team will get in touch with you within:

The CPRA, UK GDPR and EU GDPR allows Dental Focus to extend this period by further two months in certain circumstances.

Other Jurisdictions

For residents of other jurisdictions, to exercise your data protection rights or to receive more details in connection with them, you can submit requests via [email protected]. You may be required to provide additional information necessary to confirm your identity before we can respond to your request. We will consider all such requests and provide our response within the period required by applicable law.

Please note, however, that certain information may be exempt from such requests, for example if we need to keep the information to comply with our own legal obligations or to establish, exercise, or defend legal claims. Your rights and our responses will vary based on your state or country of residency.

Please note that you may be located in a jurisdiction where we are not obligated, or are unable, to fulfill a request. In such a case, your request may not be fulfilled. If applicable, you may make a complaint to your local data protection supervisory authority in the country where you are based. Alternatively, you may seek a remedy through local courts if you believe your rights have been breached.

Privacy Information for California Residents

Terms used in this section and not otherwise defined have the meaning given to them under the California Consumer Privacy Act ("CPRA"). California law requires us to provide some additional information regarding rights with respect to "personal information." In many cases, the CPRA allows Californian residents to make certain requests about their personal information. Specifically, unless certain exceptions apply, the CPRA allows the following:

a. Right to know

You can request information about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting the personal information; and the categories of third parties with whom we share/disclose personal information.

Dental Focus should respond to those requests with details on which personal information was collected within the prior 12 (twelve) months, and under certain circumstances, beyond the prior 12 (twelve) month period.

b. Right to opt-out

You have the right to opt-out of businesses selling and sharing your data.

c. Right to delete

You can request Dental Focus to delete their personal information if it is no longer needed, and Dental Focus has the obligation to request third parties that have bought or received the personal information in question to also delete it.

d. Right to Data Portability

Data subject can request to transfer specific personal information to another entity, when it is possible, and in a structured, commonly used, machine-readable format.

e. Right to Correct Information

The data subject has the right to request Dental Focus to correct any inaccurate personal information.

f. Right to Limit Use and Disclosure of Sensitive Personal Information

The data subject has the right to limit the use and disclosure of their sensitive personal information.

g. Right to Access Information about Automated Decision Making

The data subject has the right to request meaningful information about the logic involved in the decision-making process, as well as a description of the likely outcome of the process.

h. Right to Opt-out of Automated Decision-making Technology

You have the right to opt-out of being subjected to automated decision-making processes, including profiling.

You have the right to be provided with information about certain financial incentives that Dental Focus offers, if any, and the right to not be subject to certain negative consequences for exercising CPRA rights.

Verifying your identity

We reserve the right to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your name, email address, phone number, or other information. You are also permitted to designate an authorized agent to submit certain requests on your behalf.

In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent's request.

Please note that certain information may be exempt from such requests under California law. For example, we need certain information in order to provide the Services or to comply with legal obligations, so we would need to either reject the request to delete the information or, if we are legally permitted to delete it, we would need to terminate our provision of the Services to the data subject after deleting it.

If you would like further information regarding your legal rights under California law or would like to exercise any of them, please email [email protected].


California residents have the right to opt out of the "sale" or "sharing" of their personal information.

California law broadly defines "sale" in a way that may include allowing third parties to receive certain information such as cookies, IP address and/or browsing behavior for interest-based advertising or related purposes.

Although Portfolio does not currently sell personal information in exchange for any monetary consideration, we may share personal information for these purposes in such a way that could be deemed a "sale" as defined by the CPRA.

We also share certain information as set forth in "Cookies and other Tracking Technologies" section. For details on how to opt out of cookies, please see the "Cookies Policy".

Please note that we do not knowingly sell Child Activity Information or the personal information of minors under 18 years of age.

Keeping your personal data secure

For Dental Focus the security of the personal data we collect from our customers and users is a high priority and we make sure to adopt the proper technical, organizational, and administrative measures to protect the information we hold in our websites and products against loss, unauthorized access, misuse, modification, or destruction.

Changes to this Privacy Notice

As we improve our products and website, we may also update this Privacy Notice from time to time.

It is your responsibility to periodically check this document and maintain yourself informed about eventual changes in our activities regarding personal data.

We will let you know about the privacy updates on our website:

The "Most recent update" caption at the top of this page indicates when this Privacy Policy was last revised.

If you would like to see the version of the Privacy Notice that was in effect immediately prior to this version, please contact us at [email protected].

How to contact us

Please contact us if you have any questions about this privacy notice or the data we hold about you.

If you wish to contact us, please send an email to [email protected]

Data Controller: Sucofocus Ltd t/a Dental Focus.

Do you need extra help?

If you would like this website privacy policy in another format (for example: audio, large print, braille) please contact us (see 'How to contact us' above).